Are you hoping to generate some referrals? Gear your CTA toward a single goal. Think about your goals for sending the email. A call-to-actionĭon’t forget to close your newsletter with a call toaction (CTA). Be sure to regularly post quality content so your email newsletter readers will see you as an active, dedicated agent. When you link to your social media accounts, you can embed an interesting post or simply share your handle or a linked icon. It may seem obvious that your newsletter needs to include accurate contact information and links to your website and social networking profiles. We’ll explain more about the benefits of using a template for your newsletter later in this post. One of the easiest ways to make sure you’re staying consistent and creating a visually-appealing newsletter is to use real estate email templates. You want your newsletter to seem like a natural extension of your real estate brand, so take care to use the same logo, color palette, and language here as you do on your website and across your social media. Stick with the same template for each newsletter, with an occasional seasonal enhancement. Don’t fall into the temptation to cram a large amount of content into each newsletter installment. People read diefferently online so avoid creating large block of text that look intimidating to read. The overall appearance should make it easy to navigate, and it should make logical sense. An uncluttered, visually-appealing appearanceĪgain, your email newsletter should resemble a printed newsletter. Be clear what someone will get if they open your emailĭid you know that including a deadline in the subject line can help increase clickthroughs? Our blog post, 12 Tips to Create a Good Email Subject Line, explains why this and other strategies work so well.Aim for unique but relatable subject lines.Keep it short and scannable (four to seven words).Here are a few best practices to bear in mind when writing subject lines: Not to worry - with a little practice, you’ll soon be crafting enticing subject lines. If you’re like many people, you may get stuck trying to figure out the perfect wording. There’s a fine art to creating a subject line that compels people to open your email. If you’re a commercial agent with a niche in office space, for example, you could summarize news about trends affecting office space design. The idea here is to create content that provides value to your clients while helping you relate to future clients in a more personalized way.īesides sharing interesting tidbits from your local community and highlighting a few listings, consider sharing content that isn’t focused on you or your business. While your email newsletter can help you generate leads and make sales, take care to avoid turning it into a lengthy advertisement. You’re likely to stop if you notice a colorful graph or a striking photo, but you probably won’t read every word. Think about how you might look through a newsletter your local parks department sends out.Ĭhances are, you skim through the pages, scanning the section headers for an article or blurb that interests you. Ideally, your email newsletter should have the appearance and feel of a printed newsletter. Here some tips on how you can enhance your marketing message in a newsletter format. Newsletter content is similar but distinct in a few important ways. You’re probably already crafting content for your website, blog, and social media posts as part of your marketing strategy. Let’s take a look at how each of these components contributes to high-quality, impactful email newsletters. An uncluttered, visually-appealing appearance.Your real estate newsletter should include five basic elements: Start a Free Trial of Constant Contact for Real Estate What to include in a real estate email newsletter
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